Quality is an important factor in any product.
After all, it’s pretty obvious that an item is only as good as its quality. So it follows that quality would also be a necessary characteristic for SEO content, right?
If you’ve mentally answered, “yes,” you are correct. But quality and SEO content have not been well acquainted in the past.
For years, the idea of low quality was almost synonymous with SEO content. That bad reputation originated with SEO content that was so stuffed with keywords and repetitive phrases, it was virtually meaningless. Link-building companies filled webpages with hundreds of useless links. Text and entire articles were duplicated and plagiarized by unethical writers.
Google has made a couple of major updates to its search engine algorithms in the past few years as well as upgrading with small updates at least 400 times each year. Consequently, the way rankings are calculated are constantly being refined and changed. However the calculations change, the end result is that Google must believe in the authority of your site and its content to list it in the top results.
Achieving a top ten listing in Google’s results is the Holy Grail for most online businesses and websites. And with all the changes and updates, it’s hard to define exactly what text tweaks are needed to land high in the rankings.
These days one sure way to ensure that Google believes the integrity of your website is to use high quality SEO content.
In today’s online world, what does that mean?
Create unique content
All content must be original—it must be unique to your site. If content is duplicated, Google will simply not recognize the page in which the content is posted as well as the site containing the page.
Google also remembers a site that has duplicate content and will ignore it. Which means that a site with duplicate content won’t be in the top ten because Google will no longer index it.
This is a BIG ouch—don’t do it.
Write for your readers
It’s extremely important to remember that all content should be directed to your readers. What you say should be important and useful information for folks visiting your site. If an article is useful for a reader, the piece will be forwarded via email and social media.
With the proper hyperlinks and keywords, a well-written SEO article that is shared throughout the Internet can be a strong contributor to putting your site in the top rankings of Google.
Write for the search engines
Yep, you read that right. Good SEO content should also be written with the search engines in mind. This one is really a no-brainer.
A site needs search-engine friendly text so the site is visible to a larger audience which in turn results in more views and shares, which results in even higher rankings. If the needs of the search engine are disregarded, you may not get any readers or visitors whatsoever.
If you can’t create your own content, don’t sweat it. Hire someone like Unicorn Copywriting to do the work for you. With good SEO content, your site can improve in visibility, reader credibility and also gain an enhanced reputation with the all-knowing search engine algorithms of Google.
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